I love this lipstick made by Boots No7. It's a long-wearing lipstick that comes in a array of beautiful colors. I always noticed this brand at my local Target store, but did not know very much about this brand from the U.K. After reading reviews on-line, I just had to try it.
The shades I purchased are "Under the Sun" and "Chinchilla". I love them both. The shade, "Under the Sun" is a rich, bronze - almost terracotta, with golden undertones. It's a beautiful shade to wear in the summer. The shade, "Chinchilla" is a beautiful, warm-nude that is an easy-to-wear every day color!
I was pleasantly surprised when I first applied this lip color. It is super-pigmented and you only have to apply a "thin" layer to get good coverage. This lipstick can be a tad drying, so you may want to apply a lip balm before application. Even with applying a lip balm beforehand, the color still lasts for hours! After 6 hours, my lips still looked great. You will want to touch-up after you drink or have a meal, but the color will stay on.
I would compare this formula to L'Oreal's "Endless" lipstick (may be discontinued), minus the fragrance.
I love how this lipstick applies; it's difficult to explain....when you put it on, it's so light and feels like velvet, and it stays in place (you could go without a lip liner). I also love that this lipstick is "fragrance-free"; big plus!
In conclusion, I love Boots No7 Stay Perfect lipstick, and it does what it says it does...stays PERFECT!