MAC cosmetics manufactures some of the best lipsticks, as any lippy girl knows. They are highly-pigmented and long-wearing. I also say affordable as well, when compared to other department store brands. This was the first time I tried the "lustre" formula, and I really like it. It feels very moisturizing, and lasts a good three to four hours (without eating or drinking). The color "Midimauve" is a very natural, soft, muted-mauve shade, which is great for every day wear. I also noticed that the more you layer the color, the more pigmented it gets; really nice!